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Managing branded apparel for a large organization sounds simple—until you have to manage the inventory, collect individual orders, coordinate production, and figure out how to get everything into the hands of the right people.
It's a challenge many organizations face, especially when employees, departments, or locations are spread across a large area.
Through our work with Colorado Parks & Wildlife (CPW), TopShelf has helped create a simpler solution: a custom Print-on-Demand online store that gives their team access to branded merchandise without requiring CPW to manage the entire process themselves.
Recently, we had the opportunity to showcase this partnership while creating custom merchandise for the CO & WY Training Summit, giving attendees a behind-the-scenes look at not only what we produce, but how a streamlined branded merchandise program can work.
The larger an organization becomes, the more complicated branded merchandise can get.
Someone has to decide what products to offer, collect sizes and orders, purchase inventory, find somewhere to store it, distribute products, track what is left, and reorder when something runs out.
For organizations with employees across different departments and locations, that process can quickly become a job of its own.
And there's another problem: inventory.
Ordering in bulk means trying to predict what people will actually want. Order too much, and you're left with boxes of unused apparel. Order too little, and employees may not be able to get the size, style, or product they need.
That's where Print-on-Demand changes the process.
Instead of relying on a traditional bulk-ordering model, TopShelf created an online store where approved CPW products can be available in one convenient place.
Employees can visit the store, browse available merchandise, choose what they want, select their size, and place an order directly online.
From there, TopShelf handles the process.
When an order is placed, the necessary blank apparel can be ordered, received at our Colorado facility, checked in, moved into production, decorated, packed, and shipped.
Whether an order contains one item or multiple pieces, the same system keeps everything moving.
The result is a much simpler experience for the organization and the people ordering from it.
One of the biggest advantages of our Print-on-Demand Company Stores is the ability to offer branded merchandise without requiring an organization to keep large quantities of inventory on hand.
There is also no setup fee and no monthly cost for the store.
Instead of purchasing boxes of apparel and hoping the right products, sizes, and quantities were ordered, products can be produced as orders are placed.
That means organizations can spend less time worrying about questions like:
The goal is simple: give your people an easy way to access your brand while removing as much of the administrative work as possible.
Print-on-Demand is about more than putting a logo on a shirt.
A Company Store can become a central location for an organization's branded merchandise, bringing together apparel, headwear, promotional products, and other approved items.
And because TopShelf has multiple production capabilities under one roof, we're able to support much more than the online storefront itself.
Our team works across custom apparel, embroidery, printing, laser engraving, promotional products, fulfillment, and more.
That gives organizations the ability to work with one partner across many of their branded needs instead of coordinating separate vendors for every project.
Colorado Parks & Wildlife is one example, but the challenge they faced isn't unique.
Government agencies, businesses, schools, nonprofits, associations, multi-location organizations, and growing teams can all run into the same question:
How do we make branded merchandise easily available to our people without creating more work for our organization?
A Print-on-Demand online store can provide an answer.
Instead of managing individual requests, maintaining inventory, coordinating production, and distributing orders internally, organizations can give their people one place to order while TopShelf works behind the scenes to keep the program moving.
Your team gets access to the branded products they need.
You get a simpler way to manage it.
We put together a behind-the-scenes video showing our Print-on-Demand program, the CPW online store process, and some of the custom merchandise our team produced for the CO & WY Training Summit.
Watch the full video on YouTube:
https://www.youtube.com/watch?v=pAOsj0hrFqs
If managing branded merchandise has become more complicated than it needs to be, there may be a better way.
Whether you need a Print-on-Demand online store, custom apparel, promotional products, fulfillment, or a combination of services, TopShelf can help bring your branded merchandise together in one place.
No setup fee. No monthly cost. One piece minimum.
Your people get a simple place to order. Our team takes care of what happens behind the scenes.
Interested in seeing what a Company Store could look like for your organization? Contact TopShelf today to learn more and start building a solution around your brand.
We have our highly trained customer service representatives ready to assist you with your decoration needs. Whether your organization needs screen printed shirts, embroidered polos, leather patch hats, laser engraved tumblers, banners for an event, or heat transferred jerseys we can help you!
