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This Sunday, January 25, 2026, if the Denver Broncos secure the win, production starts immediately.
At Topshelf Printers, our team will be standing by for the green light from Fanatics — ready to move licensed championship apparel into full production the moment approval is received. Our goal is simple and non-negotiable: have those shirts printed, finished, and delivered so they are on shelves at major retail stores across Colorado the very next morning.
This level of execution doesn’t happen by chance. It’s the result of preparation, infrastructure, and a team built to perform when timing matters most.
CBS News, Stopped by to capture the calm before the storm — offering a behind-the-scenes look into our facility and the systems we’ve built to support high-volume, time-sensitive production. For us, it wasn’t about the cameras. It was about showing how preparation and process allow us to deliver at scale when the stakes are high.
🎥 Watch the CBS News segment here:
https://www.youtube.com/watch?v=7hikMYqomAQ
Licensed apparel tied to major sports moments demands more than speed — it demands accuracy, compliance, and confidence in every step of the process.
By the time production is approved, everything must already be in place:
Our operation is designed so that when the green light comes, we’re not reacting — we’re executing.
This same approach applies across everything we do, whether it’s licensed sports apparel, large-scale corporate programs, or national fulfillment initiatives.
Topshelf Printers is not just a print shop. We are a manufacturing and fulfillment partner built to support brands that require consistency, speed, and accountability.
From licensed apparel destined for retail shelves, to workwear programs, online stores, and promotional merchandise, our role is to remove friction from the process and deliver results that meet real-world demands.
The scale of the project may change. The standards never do.
High-pressure environments reveal how a company is truly built. What we’re most proud of isn’t just our equipment or facility — it’s our people.
From leadership to production staff, every department at Topshelf Printers understands how their role connects to the bigger picture. When timelines are tight and expectations are high, alignment and accountability are what allow projects to move from approval to shelf without compromise.
That culture is intentional — and it’s something we continue to invest in every day.
We’re grateful to CBS News for taking the time to highlight our operation and share a glimpse of what happens inside our facility. Moments like this reinforce why we continue to refine our systems, expand our capabilities, and strengthen our partnerships.
To our clients, partners, and community — thank you for trusting Topshelf Printers with your brands and your biggest moments.
When the call comes, we’re ready.
Let’s build something great together.
We have our highly trained customer service representatives ready to assist you with your decoration needs. Whether your organization needs screen printed shirts, embroidered polos, leather patch hats, laser engraved tumblers, banners for an event, or heat transferred jerseys we can help you!
